How to make business profit 05 May 2020

Cash in king#4 Liquidity over Strategy (My CFO’s role view)

 

Pandemic impact to Supply shock > Demand Shock > Liquidity shock > Board/CEO shock>Bank shock (NPL’s increasing).

“Liquidity over strategy” Although your business can get profit but poor liquidity? How to drive its next moving by poor liquidity?

How business move forward under new (ab)normal? 
My opinion liquidity as a key driver because next every strategy and marketing as cash out flow from company pocket.

Mr.surachai Eiamlaor CPA/CFO
Talk together, notice and share idea, how to solve liquidity for company’s survival.

My short VDO click below

https://www.youtube.com/watch?v=-yV-p6dfpgQ&t=169s